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Year
2009
Research Output Category
Other conference paper
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Department of Marketing (Faculty of Business ...)
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Research Outputs (4)
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The Interaction Effect of Mood and Price Level on Purchase Intention
Cai FY, Tang F, Jia JM
(
2009
)
ADVANCES IN CONSUMER RESEARCH, VOL XXXVI
Other conference paper
The Influence of Progress Presentation Format on Repurchase Intention in Loyalty Programs
Kwong JYY, Wong SYN
(
2009
)
ADVANCES IN CONSUMER RESEARCH, VOL XXXVI
Other conference paper
Counterfactual Thinking as a Post-hoc Consumption Expectation
Kwong JYY, Ho CKY
(
2009
)
ADVANCES IN CONSUMER RESEARCH, VOL XXXVI
Other conference paper
"Accept a Gift or Reject it? That is Not A Simple Question": A Cross-Cultural Study of Gift Acceptance and the Mediating Role of Feelings of Appreciation and Indebtedness
Shen H, Wan F, Wyer RS
(
2009
)
ADVANCES IN CONSUMER RESEARCH, VOL XXXVI
Other conference paper
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