Research Outputs (26)

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Advertising and Consumer Culture
KWOK Wai Yee Susanna ( 2006 )
Chapter in an edited book (author)
An analysis of endorsement effects in affinity marketing
Woo K, Fock HKY, Hui MKM ( 2006 )
JOURNAL OF ADVERTISING
Publication in refereed journal
Digital Object Identifier (DOI): http://dx.doi.org/10.2753/JOA0091-3367350307
An exploratory investigation into the food-shopping attitudes and behavior of Chinese shoppers
Ho S.-C., Tang F.-F. ( 2006 )
Journal of International Consumer Marketing
Publication in refereed journal
Digital Object Identifier (DOI): http://dx.doi.org/10.1300/J046v19n02_04
A Two-Step Model of Service Dissatisfaction: Theory and Evidence
WAN, CHUN YING, CHAN Hak Sin ( 2006 )
Association for Consumer Research Conference
Invited conference paper presented and published in conference proceedings
Chinese Husbands: A Path-Analytic Study of a Model of Family Buying Decisions
SO Lai Man Stella, YAU H.m. Oliver ( 2006 )
Asia Pacific Management Review
Publication in refereed journal
Crisis management and recovery: How restaurants in Hong Kong responded to SARS
Tse A.C.B., So S., Sin L. ( 2006 )
International Journal of Hospitality Management
Publication in refereed journal
Digital Object Identifier (DOI): http://dx.doi.org/10.1016/j.ijhm.2004.12.001
Effect of frequency of negative feedback on (de)escalation of commitment
WONG Kin Fai Ellick, KWONG Yuk Yee Jessica ( 2006 )
Association for Pschological Science
Other conference paper
Effects of rater goals on rating leniency and discriminability: Evidence from a field experiment
WONG Kin Fai Ellick, KWONG Yuk Yee Jessica ( 2006 )
The 26th International Congress of Applied Psychology
Refereed conference paper presented and published in conference proceedings
Effects of rater goals on rating patterns: Evidence from an experimental field study
WONG Kin Fai Ellick, KWONG Yuk Yee Jessica ( 2006 )
The Academy of Management Annual Meeting
Refereed conference paper presented and published in conference proceedings
Excellent University Teaching
KEMBER David Richard, MA Rosa, MCNAUGHT Carmel Marie, AHLSTROM David Christopher, CHAN Chi Fai Andrew, CHAN Ka Leung Francis, CHAN Hung Kan, CHENG Gregory, CHEUNG Wai Hung Gordon, CHU Ming Chung, FAN Jianqing, LAU Siu Ying Patrick, LEE Chi Kin John, LEUNG Wai Yin Kenneth, LEUNG Sing Fai, LIEW Soung Chang, LO Wai Luen, LUI Chi Shing John, MATHEWS Gordon Clark, WALKER Allan David, ZHANG Shuzhong ( 2006 )
Research book or monograph (author)
How market orientation affects female service employees in Thailand
Powpaka S ( 2006 )
JOURNAL OF BUSINESS RESEARCH
Publication in refereed journal
Digital Object Identifier (DOI): http://dx.doi.org/10.1016/j.jbusres.2005.03.004
Interaction between two types of information on reactions to delays
Hui MK, Tse AC, Zhou LX ( 2006 )
MARKETING LETTERS
Publication in refereed journal
Digital Object Identifier (DOI): http://dx.doi.org/10.1007/s11002-006-5927-3
METAPHORS OF SELF AND SELF-GIFTS IN INTERDEPENDENT CULTURES: NARRATIVES FROM HONG KONG
Joy A, Hui M, Chan TS, Cui G ( 2006 )
RESEARCH IN CONSUMER BEHAVIOR, VOL 10
Publication in refereed journal
Digital Object Identifier (DOI): http://dx.doi.org/10.1016/S0885-2111(06)10005-8
Preference reversals in performance evaluation: A range theory perspective
Wong K.F.E., Ng C.K., Kwong J.Y.Y. ( 2006 )
Refereed conference paper presented and published in conference proceedings
Professionalism in Hospitality and Tourism: Exploring the Perceptions of Employees
TSE Eliza Ching Yick, HUI King Man, JORGARATNAM Giri ( 2006 )
International CHRIE conference and Exposition
Refereed conference paper presented and published in conference proceedings
Targeting sports teams: How hotels can get into the game
Tse E.C.-Y., Ho S.-C. ( 2006 )
Cornell Hotel and Restaurant Administration Quarterly
Publication in refereed journal
Digital Object Identifier (DOI): http://dx.doi.org/10.1177/0010880405279552
The Effects of Relationship Marketing Orientation on Business Performance in the Hotel Industry
Sin L.Y.M., Tse A.C.B., Chan H., Heung V.C.S., Yim F.H.K. ( 2006 )
Journal of Hospitality and Tourism Research
Publication in refereed journal
Digital Object Identifier (DOI): http://dx.doi.org/10.1177/1096348006287863
The Effects of Relationship Marketing Orientation on Business Performance in the Hotel Industry
SIN Yat Ming Leo, TSE Ching-biu Alan, CHAN Hak Sin, HEUNG C. S. Vincent, YIM Frederick Hong Kit ( 2006 )
Journal of Hospitality & Tourism Research
Publication in refereed journal
The influence of presentation format of attribute information on product judgments
KWONG Yuk Yee Jessica, WONG Kin Fai Ellick ( 2006 )
Association for Psychological Science Annual Meeting
Other conference paper
The moderating effect of relationship norm salience on consumers' loss aversion
Aggarwal P, Zhang M ( 2006 )
JOURNAL OF CONSUMER RESEARCH
Publication in refereed journal
Digital Object Identifier (DOI): http://dx.doi.org/10.1086/508524
The role of ratio differences in the framing of numerical information
Kwong JYY, Wong KFE ( 2006 )
INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING
Publication in refereed journal
Digital Object Identifier (DOI): http://dx.doi.org/10.1016/j.ijresmar.2006.07.001
Understanding the emotional aspects of escalation of commitment: The role of negative affect
Wong KFE, Yik M, Kwong JYY ( 2006 )
JOURNAL OF APPLIED PSYCHOLOGY
Publication in refereed journal
Digital Object Identifier (DOI): http://dx.doi.org/10.1037/0021-9010.91.2.282
Using Attributes to Predict Objectives in Preference Models
BUTLER John C., DYER James S., JIA Jianmin ( 2006 )
Decision Analysis
Publication in refereed journal
When Losses Loom Even Larger: The Moderating Role of Relationship Norms
ZHANG Meng ( 2006 )
Association for Consumer Research
Refereed conference paper presented and published in conference proceedings
中國商業銀行服務質量及其屬性的比較分析
高充彥, 賈建民, 趙平 ( 2006 )
Management Review
Publication in refereed journal

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Research Outputs (26)

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