Research Outputs (23)

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An assessment of theoretical and methodological development in consumer research on greater china: 1979-1997
Sin L.Y.M., Ho S.-C. ( 2001 )
Qualitative Research in Organizations and Management
Publication in refereed journal
An assessment of theoretical and methodological development in consumer research on Greater China: 1979-1997
Yat Ming Sin L., ho S.-C. ( 2001 )
Asia Pacific Journal of Marketing and Logistics
Publication in refereed journal
Digital Object Identifier (DOI): http://dx.doi.org/10.1108/13555850110764694
Chinese women at the crossroads: An empirical study on their role orientations and consumption values in Chinese society
Sin L.Y.M., So S.L.M., Yau O.H.M., Kwong K. ( 2001 )
Journal of Consumer Marketing
Publication in refereed journal
Digital Object Identifier (DOI): http://dx.doi.org/10.1108/07363760110393010
Consumers' Brand Choice of Pharmaceutical Products During Economic Depression: An Empirical Investigation
POWPAKA Samart ( 2001 )
Journal of Pharmaceutical Marketing & Management
Publication in refereed journal
Female Role Orientation and Consumption Values: Some Evidence from Mainland China
SIN Yat-Ming Leo, YAU Hon-Ming Oliver ( 2001 )
Journal of International Consumer Marketing
Publication in refereed journal
From Public-Financing to Self-Financing-A Tale of Two Trading Funds in Hong Kong
HO Suk-Ching ( 2001 )
International Journal of Public Administration
Publication in refereed journal
Generalized disappointment models
Jia J, Dyer JS, Butler JC ( 2001 )
JOURNAL OF RISK AND UNCERTAINTY
Publication in refereed journal
Digital Object Identifier (DOI): http://dx.doi.org/10.1023/A:1011153523672
Grey Worldwide: Strategic Repositioning Through CRM
YU Hung Hsua Julie, FARHOOMAND Ali, KHAN Shamza, MCCAULEY Marissa ( 2001 )
Written teaching case study or extensive note
Growing Consumer Power in China: Some Lessons for Managers
HO Suk-Ching ( 2001 )
Journal of International Marketing
Publication in refereed journal
How much more are consumers willing to pay for a higher level of service? A preliminary survey
Tse A.C.B. ( 2001 )
Journal of Services Marketing
Publication in refereed journal
Digital Object Identifier (DOI): http://dx.doi.org/10.1108/08876040110381328

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Research Outputs (23)

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