'Get an early check - Chrysanthemum tea': An outcome evaluation of a multimedia campaign promoting HIV testing among men who have sex with men in Hong Kong
Publication in refereed journal

替代計量分析
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其它資訊
摘要Objectives
‘Get an early check – chrysanthemum tea’ was a multimedia campaign promoting HIV testing targeting Chinese-speaking men who have sex with men (MSM) in Hong Kong, China. It ran from October to December 2015. This study was carried out to investigate the level of campaign exposure among Chinese-speaking MSM in Hong Kong and the association between uptake of HIV testing in the last 6 months and campaign exposure.

Methods
A cross-sectional survey was conducted 6 months after the campaign was launched. Participants were Hong Kong Chinese-speaking men aged ≥18 years who had had anal or oral sex with at least one man in their lifetime. A total of 153 eligible participants completed the anonymous self administered questionnaire.

Results
Among the participants, 45.8% had been exposed to the campaign and 43.1% had taken up HIV testing in the last 6 months. In multivariate logistic regression analysis, exposure to the campaign [multivariate odds ratio (ORm) 2.55; 95% confidence interval (CI) 1.25, 5.19] and having had anal intercourse with a non regular sex partner (ORm 2.36; 95% CI 1.05, 5.31) in the last 6 months were significantly associated with uptake of HIV testing in the last 6 months.

Conclusions
The campaign had relatively good reach in the target population and may have been useful to encourage them to take up HIV testing. Future campaigns promoting HIV testing among MSM in Hong Kong are still needed. Such programmes should consider making use of viral videos, having a longer project duration and developing culturally sensitive materials for non-Chinese-speaking MSM.
出版社接受日期06.12.2017
著者Kwan NNM, Wong AMH, Fang Y, Wang ZX
期刊名稱HIV Medicine
出版年份2018
月份5
卷號19
期次5
出版社Wiley
頁次347 - 354
國際標準期刊號1464-2662
電子國際標準期刊號1468-1293
語言英式英語
關鍵詞evaluation, health promotion, HIV testing, men who have sex with men, multimedia campaign

上次更新時間 2020-22-11 於 02:18