Strategic alliances in technology industries: a different rationale
Publication in refereed journal


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AbstractPurpose
The purpose of this paper is to investigate the strategic intentions of strategic alliances in technology industries.

Design/methodology/approach
This paper mainly uses case studies as its methodology.

Findings
This paper depicts how the possibilities of firms sharing resources, costs and risks decrease when industry changes grow frequently and unpredictably. More importantly, this study suggests that in technology industries, firms use strategic alliances to keep their existing marketing strategies intact.

Research limitations/implications
For future studies, the authors will develop and test hypotheses based on the arguments of this paper.

Practical implications
Findings of this paper contradict business executives’ common sense but have important implications for them to manage their strategic alliances.

Originality/value
Findings of this paper contradict the traditional belief of strategic alliances and thus advance the knowledge on strategic alliances.
All Author(s) ListLi Lee, Qian Gongming
Journal nameJournal of Business Strategy
Year2018
Volume Number39
Issue Number2
Pages3 - 11
ISSN0275-6668
LanguagesEnglish-United States

Last updated on 2020-27-03 at 03:27