Strategic alliances in technology industries: a different rationale
Publication in refereed journal

香港中文大學研究人員
替代計量分析
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其它資訊
摘要Purpose
The purpose of this paper is to investigate the strategic intentions of strategic alliances in technology industries.

Design/methodology/approach
This paper mainly uses case studies as its methodology.

Findings
This paper depicts how the possibilities of firms sharing resources, costs and risks decrease when industry changes grow frequently and unpredictably. More importantly, this study suggests that in technology industries, firms use strategic alliances to keep their existing marketing strategies intact.

Research limitations/implications
For future studies, the authors will develop and test hypotheses based on the arguments of this paper.

Practical implications
Findings of this paper contradict business executives’ common sense but have important implications for them to manage their strategic alliances.

Originality/value
Findings of this paper contradict the traditional belief of strategic alliances and thus advance the knowledge on strategic alliances.
著者Li Lee, Qian Gongming
期刊名稱Journal of Business Strategy
出版年份2018
卷號39
期次2
頁次3 - 11
國際標準期刊號0275-6668
語言美式英語

上次更新時間 2021-17-10 於 00:08