Chinese Espresso: Entrepreneurship, Ethnicities, and Encounters in Bologna, Italy
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AbstractCoffee bars are strongly associated with Italian urban cultures and local identity in everyday life. However, since the economic recession of 2008, Northern-Central Italy has experienced the quick expansion of Chinese entrepreneurship in the coffee bar business. While feeling puzzled by the Chinese “invasion” of Italian culture, local residents are, reluctantly or not, learning to get used to the espresso made by the Chinese. Why do these Chinese come from? Why do they surge into the Italian coffee bar business, which seems to require a high language ability and cultural competence? How do they overcome social and cultural boundaries, while striving for business success? Drawing from fourteen months of fieldwork in the city of Bologna, this talk will explore business and cultural strategies deployed by Chinese coffee bar owners in everyday encounters with local customers. It will further shed light on a new mode of disjuncture between economic participation and social integration, being shaped in their everyday negotiations of cultural differences and values.
All Author(s) ListTING DENG
Start Date of Conference02/06/2017
End Date of Conference02/06/2017
Place of ConferenceHONG KONG
Country/Region of ConferenceHong Kong
LanguagesEnglish-United States

Last updated on 2018-09-10 at 17:05