Development of Street Audience Experience (SAE) Scale
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AbstractStreet performance (busking) has gained a higher social status in the 21st century. Recently, scholars have argued for its merit in contributing to the quality of urban life. Past studies of street performance have focused on performers and performances; there is a research gap in the literature calling attention to studying street performance from an audience perspective. A Street Audience Experience (SAE) scale was developed based on a Hong Kong sample through an exploratory and a confirmatory stage over 3 parts of study. In the exploratory stage, interviews and a quantitative survey were conducted and followed by an exploratory factor analysis to inform a hypothetical factor model. In the confirmatory stage, another survey was conducted and followed by a confirmatory factor analysis to validate the model. Six factors of street audience experience were confirmed: emotion, intellect, interaction, novelty, place, and technique. Based on the SAE scale, the relations between the audience’s experience of street performance and their behavioral intentions are also discussed.
Acceptance Date10/02/2018
All Author(s) ListRobbie Ho, Wing Tung Au
Name of ConferenceInternational Congress of Applied Psychology (ICAP) 2018
Start Date of Conference26/06/2018
End Date of Conference30/06/2018
Place of ConferenceMontréal
Country/Region of ConferenceCanada
LanguagesEnglish-United States

Last updated on 2018-12-12 at 16:20