How Picky Eating Becomes an Illness—Marketing Nutrient-Enriched Formula Milk in a Chinese Society
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AbstractThe essential adaptive food selection behavior of young children has become increasingly medicalized as a kind of diseasethe picky-eating syndrome in Hong Kong. The researcher used the multiple case studies approach with data collected from in-depth interviews and advertisements to examine the process of the medicalization of picky-eating disorder, which demonstrates how an essential adaptive human behavior can be redefined by the market and medical system as a deviant, abnormal behavior that needs to be eliminated and how the resulting health risks can be resolved by modern medicine produced by this pharmaceutical nexus.
All Author(s) ListMak Sau Wa
Journal nameEcology of Food and Nutrition
Year2017
Volume Number56
Issue Number1
Pages81 - 100
ISSN0367-0244
eISSN1543-5237
LanguagesEnglish-United Kingdom

Last updated on 2020-06-08 at 02:26