Investigation into Shopping Tourist Satisfaction: An Application of Shopping Values
Refereed conference paper presented and published in conference proceedings

香港中文大學研究人員

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摘要Shopping tourism is an emerging concept in tourism research, thus contradicting the notion that shopping is not a novel idea.Tourists have long been performing shopping activities, such as purchasing authentic handicrafts and souvenirs, to benefit from a pleasant tourism experience. Some scholars regarded shopping as one of the oldest tourist activities and stressed that a trip is incomplete without shopping. Others then asserted that shopping is inseparable from other activities in tourist destinations and may in fact be considered a main purpose for travel. In other words, shopping is regarded as an incidental tourist activity, thereby indicating its potential as a primary travel motivation. The current study investigates the personal values of shopping tourists and their satisfaction levels. Via convenience sampling, 230 samples were collected. The software packages SPSS Statistics 20.0 and AMOS 20.0 were used for statistical analysis. Findings showed that both hedonic and utilitarian values positively influence tourist satisfaction and positive word of mouth. Therefore, this research deepens understanding regarding tourist behavior in the context of shopping tourism research.
出版社接受日期15.11.2016
著者Choi Miju
會議名稱ICCUTH 2017:19th International Conference on Culture Tourism and Hospitality
會議開始日27.04.2017
會議完結日28.04.2017
會議地點Kyoto, Japan
會議國家/地區日本
出版年份2017
卷號4
期次4
語言美式英語
關鍵詞shopping tourism, hedonic value, utilitarian value, tourist satisfaction

上次更新時間 2018-08-06 於 10:38