Shopping destination competitiveness: Scale development and validation.
Refereed conference paper presented and published in conference proceedings



摘要As shopping becomes ever more important to tourists, this interest increasingly drives their destination choices. That is, shopping tourists tend to consider destinations as more attractive and competitive if destinations offer key shopping resources. Therefore, this study aims to develop and validate a measurement scale for shopping destination competitiveness, which can provide an identification of shopping- and destination-specific attributes and dimensions. In theoretical terms, this study contributes to the literature by integrating a model of destination competitiveness with a servicescape model and with the current Globe Shopping Index, to investigate shopping destinations at a macro level. 523 usable samples were obtained for data analysis. The findings suggest that shopping destination competitiveness has nine key dimensions: shopping atmosphere, merchandise, store service orientation, affordability, Korean pop culture, safety climate, accessibility, government promotion, and attractiveness.
著者Miju Choi, Lee Jinsoo, Tsang Nelson
會議名稱2017 Academy of Global Hospitality & Tourism Conference
會議地點Cheongju, South Korea
關鍵詞Shopping destination, destination competitiveness, servicescapes, Korea

上次更新時間 2018-11-05 於 12:56