Network-Based Targeting: Big Data Application in Mobile Industry
Chapter in an edited book (author)

香港中文大學研究人員
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摘要This chapter focuses on two kinds of targeting in mobile industry: to target churning customers and to target potential customers. These two targeting strategies are very important goals in Customer Relationship Management (CRM). In the first part of the chapter, the author reviews churn prediction models and its applications. In the second part of the chapter, traditional innovation diffusion models are reviewed and agent-based models are explained in detail. Customers in telecom industry are usually connected by large and complex networks. To understand how network effects and consumer behaviors – such as churning and adopting – interplays with each other is of great significance. Therefore, detailed examples are given to network-based targeting analysis.
出版社接受日期08.12.2016
著者Chu (Ivy) Dang
編輯Ye Ouyang, Mantian Hu
書名Big Data Applications in the Telecommunications Industry
出版年份2017
出版社IGI Global
頁次78 - 107
國際標準書號9781522517504
電子國際標準書號9781522517511
語言美式英語

上次更新時間 2020-25-10 於 02:12