A Typology of Consumption Based on Ethnic Origin and Media Usage
Publication in refereed journal


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Other information
All Author(s) ListHui, Michael K., Michel Laroche, Chankon Kim
Journal nameEuropean Journal of Marketing
Year1998
Volume Number9
Issue Number32
Place of PublicationUnited Kingdom, England
Pages868
ISSN0309-0566
LanguagesEnglish-United Kingdom
KeywordsACCULTURATION ; CONSUMPTION ; ETHNICITY

Last updated on 2018-18-01 at 01:55