Negotiating with the Conscience: A Cross-Cultural Comparison of Risk Taking Attitudes Towards Cross-Border Corruption in International Marketing Decisions
Refereed conference paper presented and published in conference proceedings


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All Author(s) ListLee, Kam-hon, Gong-Ming Qian, Julie H. Yu
Name of Conference1998 American Marketing Association Marketing Exchange Colloquium
Country/Region of ConferenceAustria
Proceedings Title1998 American Marketing Association Marketing Exchange Colloquium
Detailed descriptioned. by Lou E. Pelton and Peter Schnedlitz.
Year1998
Month7
PublisherAmerican Marketing Association
Place of PublicationAustria, Vienna, Austria
Pages127
LanguagesEnglish-United Kingdom
KeywordsCORRUPTION ; CROSS-BORDER ; MARKETING

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