Factors Influencing the Implementation of Relationship Marketing in Banking Industry: An Empirical Study in Hong Kong
Invited conference paper presented and published in conference proceedings

香港中文大學研究人員

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著者So, Stella Lai Man
會議名稱Proceedings of the 27th EMAC Conference: Marketing Research and Practice
會議國家/地區瑞典
會議論文集題名Proceedings of the 27th EMAC Conference: Marketing Research and Practice
詳細描述ed. by Per Andersson.
出版年份1998
月份5
出版社The European Marketing Academy
出版地Sweden, Stockholm
頁次221
語言英式英語

上次更新時間 2018-19-01 於 01:02