Gaps Between Managerial and Consumer Attitudes Toward Advertising in China
Refereed conference paper presented and published in conference proceedings


Full Text

Other information
All Author(s) ListSO Lai Man Stella, Mark Speece
Name of ConferenceProceedings of the 25th European Marketing Academy Conference
Country/Region of ConferenceHungary
Proceedings TitleProceedings of the 25th European Marketing Academy Conference
Year1996
Month5
PublisherEuropean Marketing Academy
Place of PublicationHungary, Budapest
Pages108
LanguagesEnglish-United Kingdom

Last updated on 2018-18-01 at 23:40