Organizational Culture, Marketing Effectiveness and Business Performance: The Case of Service Firms in Hong Kong
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All Author(s) ListSIN Yat Ming Leo, TSE Ching-biu Alan
Name of ConferenceAdvances in Global Business
Country/Region of ConferenceChina
Proceedings TitleAdvances in Global Business
Detailed descriptioned. by Oliver H.M. Yau, Dail Fields and Foo Weng Leong.
Year1995
Month8
PublisherCity University of Hong Kong
Place of PublicationChina, Hong Kong: Dept of Business Management
Pages349
LanguagesEnglish-United Kingdom
KeywordsMARKETING EFFECTIVENESS ; ORGANIZATIONAL CULTURE ; SERVICE FIRMS IN HONG KONG

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