A Comparison of Explicitness and Gender Contact in Selected Print Advertising of Germany and Hong Kong
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All Author(s) ListPiron, Francis, SO Lai Man Stella, Murray Young
Name of ConferenceProceedings of the 24th EMAC Conference: Marketing Today & for the 21st Century
Country/Region of ConferenceFrance
Proceedings TitleProceedings of the 24th EMAC Conference: Marketing Today & for the 21st Century
Year1995
Month5
Issue Number1
PublisherEuropean Marketing Academy
Place of PublicationFrance, Paris
Pages29
LanguagesEnglish-United Kingdom
KeywordsADVERTISING ; SEX APPEAL

Last updated on 2018-19-01 at 21:59