The Effect of Brand Gendering: Male and Female Perceptions
Other conference paper

香港中文大學研究人員

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著者SO Lai Man Stella
會議名稱Proceedings of the 10th Academy of International Business Southeast Asia Regional Conference on Asia Pacific Business Year 2000
會議開始日23.06.1994
會議國家/地區中國
會議論文集題名Proceedings of the 10th Academy of International Business Southeast Asia Regional Conference on Asia Pacific Business Year 2000
詳細描述ed. by Feng Yuncheng and Wee Chowhou, AIBSEAR
出版年份1994
月份6
日期23
出版地China, Beijing
頁次760
語言英式英語
關鍵詞ADVERTISING ; BRAND GENDER

上次更新時間 2018-20-01 於 01:02