The Effect of Brand Gendering: Male and Female Perceptions
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All Author(s) ListSO Lai Man Stella
Name of ConferenceProceedings of the 10th Academy of International Business Southeast Asia Regional Conference on Asia Pacific Business Year 2000
Start Date of Conference23/06/1994
Country/Region of ConferenceChina
Proceedings TitleProceedings of the 10th Academy of International Business Southeast Asia Regional Conference on Asia Pacific Business Year 2000
Detailed descriptioned. by Feng Yuncheng and Wee Chowhou, AIBSEAR
Year1994
Month6
Day23
Place of PublicationChina, Beijing
Pages760
LanguagesEnglish-United Kingdom
KeywordsADVERTISING ; BRAND GENDER

Last updated on 2018-20-01 at 01:02