An Empirical Investigation of the Correlational Relationship Between Marketing Orientation and Bank Performance
Other conference paper


Full Text

Other information
All Author(s) ListAu, Alan K.M., Alan K.K. Chan, TSE Ching-biu Alan
Name of ConferenceProceedings of the 1994 ACME International Conference
Start Date of Conference05/08/1994
Country/Region of ConferenceCanada
Proceedings TitleProceedings of the 1994 ACME International Conference
Year1994
Month8
Place of PublicationCanada, Canada: ACME
Pages281
LanguagesEnglish-United Kingdom
KeywordsMARKETING ; ORIENTATION ; PERFORMANCE

Last updated on 2018-19-01 at 03:06