The Effects of Country of Origin, Brand, and Price Information: A Cognitive-Affective Model of Buying Intentions
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著者Li, Wai-Kwan, Kent B. Monroe, CHAN Kwan Shing Darius
期刊名稱Advances in Consumer Research
出版年份1994
期次21
出版地United States of America, USA
頁次449
國際標準期刊號0098-9258
語言英式英語
關鍵詞BRAND ; COUNTRY OF ORIGIN ; INTENTIONS
