Perception of Husband and Wife in Family Decision Making in An Oriental Culture: A MDS Approach
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All Author(s) ListSIN Yat Ming Leo, Oliver Yau
Name of ConferenceSociopolitical Aspects of International Marketing
Proceedings TitleSociopolitical Aspects of International Marketing
Detailed descriptioned. by Erdener Kaynak.
Year1991
Place of PublicationThe Haworth Press, Inc.
Pages314
LanguagesEnglish-United Kingdom

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