At the Crossroads of Inclusion and Distance: Organizational Crisis Communication during Celebrity Endorsement Crises in China
Refereed conference paper presented and published in conference proceedings


Other information
All Author(s) ListJIANG J, HUANG Yi Hui, WU, Fang, CHOY Hiu Ying, LIN Di
Start Date of Conference13/08/2014
Country/Region of ConferenceThailand
Detailed descriptionorganized by 7th International Forum on Public Relations and Advertising, Bangkok, Thailand,
Year2014
Month8
Day13
Place of PublicationThailand, Bangkok
Pages30
LanguagesEnglish-United Kingdom
Keywordscrisis communication; celebrity endorsement; attribution theory

Last updated on 2018-20-01 at 16:02