Advertising and Pricing Negotiation between Manufacturer and Dominant Retailer when Weak Retailer Becomes More Efficiency
Other conference paper


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其它資訊
著者Zhong Chen, BOLANDIFAR Ehsan
會議名稱INFORMS 2015 Annual Meeting
會議開始日04.11.2015
會議論文集題名INFORMS 2015 Annual Meeting
出版年份2015
月份11
頁次288
語言英式英語
關鍵詞Dominant retailer; Advertising; Store/national brand

上次更新時間 2018-24-01 於 17:07