Advertising and Pricing Negotiation between Manufacturer and Dominant Retailer when Weak Retailer Becomes More Efficiency
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All Author(s) ListZhong Chen, BOLANDIFAR Ehsan
Name of ConferenceINFORMS 2015 Annual Meeting
Start Date of Conference04/11/2015
Proceedings TitleINFORMS 2015 Annual Meeting
Year2015
Month11
Pages288
LanguagesEnglish-United Kingdom
KeywordsDominant retailer; Advertising; Store/national brand

Last updated on 2018-24-01 at 17:07