Thematization of Hong Kong for Brand Equity Building: Research Idea
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All Author(s) ListCHAN Chung Shing
Name of ConferenceThe International Conference on Sustainable Tourism and Resilient Communities
Start Date of Conference06/05/2015
Proceedings TitleThe International Conference on Sustainable Tourism and Resilient Communities
Year2015
Month5
LanguagesEnglish-United Kingdom
Keywordscity brand equity; city branding

Last updated on 2018-20-01 at 13:59