Reciprocity as the Mechanism of Diffusion through Social Network
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All Author(s) ListXU, Yixiang
Name of ConferenceThe INFORMS Marketing Science Conference
Start Date of Conference18/06/2015
Proceedings TitleThe INFORMS Marketing Science Conference
Detailed descriptionTo ORKTS: Behavior diffusion has long been a hot topic in various economic and business studies due to its
significant role in understanding consumer
LanguagesEnglish-United Kingdom
Keywordsreciprocity; Network difussion; red packet

Last updated on 2018-20-01 at 08:40