Network Based Targeting: The Effectiveness of Peer Influence within Social Networks
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All Author(s) ListHU Mantian, HSIEH Chih Sheng, JIA Jianmin
Name of ConferenceMarketing Science
Country/Region of ConferenceUnited States of America
Proceedings TitleMarketing Science
Year2015
Month7
Place of PublicationUnited States of America, Baltimore
LanguagesEnglish-United Kingdom
KeywordsNetwork Structure; Network Targeting; Stochastic Agent Dynamic Model

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