At the Crossroads of Inclusion and Distance: Organizational Crisis Communication during Celebrity Endorsement Crises in China
Refereed conference paper presented and published in conference proceedings


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All Author(s) ListJIANG Jing, HUANG Yi Hui, WU, Fang, CHOY Hiu Ying
Name of ConferenceInternational Forum on Public Relations and Advertising
Start Date of Conference15/08/2014
Country/Region of ConferenceThailand
Proceedings TitleInternational Forum on Public Relations and Advertising
Year2014
Month8
Day15
Place of PublicationThailand, Bangkok
Pages25
LanguagesEnglish-United Kingdom

Last updated on 2018-20-01 at 14:20