A Comparative Study on Global Brands’ Micro Blogs between China and USA: Focusing on Communication Styles and Branding Strategies

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All Author(s) ListZHENG Xiaochen, TAO Weiting , KIM Sora

Journal nameInternational Journal of Strategic Communication

Year2014

Month11

Volume Number4

Issue Number8

PublisherRoutledge : Taylor & Francis Group

Place of PublicationUnited States of America

Pages231

ISSN1553-118X

LanguagesEnglish-United Kingdom

KeywordsSocial Media ; Branding Strategy; China and USA

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