A Two-Stage Decision Model of Mobile Phone Choice: A Social Network and Service Perspective
Refereed conference paper presented and published in conference proceedings


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All Author(s) ListCHUNG, Yu Ho, JIA Jianmin
Name of ConferenceThe 35th ISMS Marketing Science Conference
Start Date of Conference12/07/2013
Country/Region of ConferenceTurkey
Proceedings TitleThe 35th ISMS Marketing Science Conference
Detailed descriptionorganized by INFORMS,
Year2013
Month7
Day12
Place of PublicationTurkey, Istanbul
Pages1
LanguagesEnglish-United Kingdom
Keywordsbrand choice

Last updated on 2018-18-01 at 19:56