Does 8 of 10 Equal 80 of 100? The Scale Magnitude Effect on Singular Option Evaluation
Refereed conference paper presented and published in conference proceedings

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其它資訊
著者Tao Tao, ZHENG Yuhuang, WYER JR Robert Selden, WANG Liangyan
會議名稱Association for Consumer Research
會議開始日06.10.2013
會議國家/地區美國
會議論文集題名Association for Consumer Research
詳細描述organized by Association for Consumer Research,
出版年份2013
月份10
出版地United States of America, Chicago
頁次1
語言英式英語
關鍵詞scale magnitude; unit effect; regulatory focus

上次更新時間 2018-24-01 於 02:15