Does 8 of 10 Equal 80 of 100? The Scale Magnitude Effect on Singular Option Evaluation
Refereed conference paper presented and published in conference proceedings


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All Author(s) ListTao Tao, ZHENG Yuhuang, WYER JR Robert Selden, WANG Liangyan
Name of ConferenceAssociation for Consumer Research
Start Date of Conference06/10/2013
Country/Region of ConferenceUnited States of America
Proceedings TitleAssociation for Consumer Research
Detailed descriptionorganized by Association for Consumer Research,
Year2013
Month10
Place of PublicationUnited States of America, Chicago
Pages1
LanguagesEnglish-United Kingdom
Keywordsscale magnitude; unit effect; regulatory focus

Last updated on 2018-24-01 at 02:15