The Impact of Sensory Versus Cognitive Attributes on Effectiveness of Metaphors in Advertising
Invited conference paper presented and published in conference proceedings


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Other information
All Author(s) ListSUN, Yixia, WYER JR Robert Selden
Name of Conferencesociety of consumer psychology
Start Date of Conference28/02/2013
Proceedings Titlesociety of consumer psychology
Year2013
Month2
Day28
Pages7
LanguagesEnglish-United Kingdom
Keywordsmetaphor; learning; cognitive

Last updated on 2018-19-01 at 19:26