Compliments Made Me bolder: The role of Self Construal and brand Status in brand Attachment and Product Evaluation
Publication in refereed journal


Full Text

Other information
All Author(s) ListWAN F, KWAN Yan Yee Letty, FAZEL Fh, CHIU Chi Yue
Journal nameAdvances in Consumer Research
Year2012
Month1
ISSN0098-9258
LanguagesEnglish-United Kingdom

Last updated on 2018-18-01 at 22:54