Skepticism Towards Product Placement: a Study on the Effectiveness of the Product Placement Execution
Invited conference paper presented and published in conference proceedings


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著者SO Lai Man Stella, KWOK Wai Yee Susanna, TSE Ching-biu Alan
會議名稱2010 Oxford Business & Economics Conference Program
會議國家/地區英國
會議論文集題名2010 Oxford Business & Economics Conference Program
詳細描述organized by St. Hugh's College, Oxford University, Oxford, UK,
出版年份2010
月份6
出版地United Kingdom, London
頁次22
語言英式英語
關鍵詞Skepticism; Product Placement

上次更新時間 2018-19-01 於 00:38