The Influences of Face Oriented Brand Values and Attitudes on the Consumption of Luxury Brands: A Study of the Chinese Female Consumers in Hong Kong and Mainland
Refereed conference paper presented and published in conference proceedings


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著者SO Lai Man Stella, KWOK Wai Yee Susanna
會議名稱Proceedings of Oxford Business and Economics Conference
會議國家/地區英國
會議論文集題名Proceedings of Oxford Business and Economics Conference
出版年份2009
月份6
出版地United Kingdom, London
頁次6
語言英式英語
關鍵詞Face Oriented Brand Values ; Consumption of Luxury Brands; Chinese Female Consumers

上次更新時間 2018-18-01 於 20:59