The role of fluency in the decision to spend loyalty program points
Other conference paper

Other information
All Author(s) ListKWONG Yuk Yee Jessica, SOMAN Dilip
Name of ConferenceINFORMS Marketing Science Conference
Proceedings TitleINFORMS Marketing Science Conference
LanguagesEnglish-United Kingdom
KeywordsLoyalty program; Consumer decision

Last updated on 2018-18-01 at 12:58