Big data analytical methods
Chapter in an edited book (author)
Full Text
Digital Object Identifier (DOI) DOI for CUHK Users View Full-text in Publisher Website |
Altmetrics Information
.
Other information
AbstractThis chapter conceptualizes social media data as big data sources and summarizes the different types of social media data in social science research. Furthermore, the chapter outlines big data analytical methods that are widely used for research into social media and society. Specifically, the chapter develops a new typology of big data analytics according to the purposes of their application in empirical studies; i.e., measurement, description, causal inference, and intervention. Finally, the chapter also highlights the challenges and opportunities for future studies.
All Author(s) ListLIANG Hai
All Editor(s) ListMarko M. Skoric, Natalie Pang
Book titleResearch Handbook on Social Media and Society
Year2024
Month1
Day12
PublisherEdward Elgar
Pages211 - 223
ISBN9781800377042
eISBN9781800377059
LanguagesEnglish-United Kingdom
KeywordsSocial media; Big data; Computational methods; Causal inference; Measurement; Field experiment
