An Assessment of Methodological Development in Cross-Cultural Advertising Research: A Twenty-Year Review
Publication in refereed journal


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All Author(s) ListSIN Y.M., Leo, HUNG Kineta, CHEUNG W.H., Gordon
Year2002
Month5
PublisherHoworth Press, Inc
Place of PublicationUnited States of America, USA
Pages153
LanguagesEnglish-United Kingdom
KeywordsCROSS-CULTURAL ADVERTISING ; METHODOLOGICAL DEVELOPMENT ; REVIEW

Last updated on 2018-20-01 at 09:09