Relationship Marketing and its Impact on the Advertiser-Agency Relationship in a Chinese Society
Refereed conference paper presented and published in conference proceedings

香港中文大學研究人員

全文

其它資訊
著者SO Lai Man Stella
會議名稱Proceedings of The International Marketing Educators Conference
會議開始日28.06.2000
會議國家/地區阿根廷
會議論文集題名Proceedings of The International Marketing Educators Conference
出版年份2000
月份6
日期28
出版社American Marketing Association
出版地Argentina, Buenos Aires
語言英式英語
關鍵詞ADVERTISER-AGENCY RELATIONSHIP ; CHINESE SOCIETY ; RELATIONSHIP MARKETING

上次更新時間 2018-19-01 於 01:02