Relationship Marketing and its Impact on the Advertiser-Agency Relationship in a Chinese Society
Refereed conference paper presented and published in conference proceedings


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Other information
All Author(s) ListSO Lai Man Stella
Name of ConferenceProceedings of The International Marketing Educators Conference
Start Date of Conference28/06/2000
Country/Region of ConferenceArgentina
Proceedings TitleProceedings of The International Marketing Educators Conference
Year2000
Month6
Day28
PublisherAmerican Marketing Association
Place of PublicationArgentina, Buenos Aires
LanguagesEnglish-United Kingdom
KeywordsADVERTISER-AGENCY RELATIONSHIP ; CHINESE SOCIETY ; RELATIONSHIP MARKETING

Last updated on 2018-19-01 at 01:02