An Assessment of Theoretical and Methodological Development in Advertising Research on Mainland China: A Twenty-Year Review
Publication in refereed journal


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其它資訊
著者SIN Y.M. Leo, HO Suk-Ching, SO L.M. Stella
期刊名稱Journal of Current Issues and Research in Advertising
出版年份2000
卷號2
期次12
出版地United States of America, USA
頁次53
國際標準期刊號1064-1734
語言英式英語
關鍵詞ADVERTISING IN CHINA ; CONTERT ANALYSIS ; REVIEW

上次更新時間 2018-22-01 於 23:48