An Assessment of Theoretical and Methodological Development in Advertising Research on Mainland China: A Twenty-Year Review
Publication in refereed journal


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All Author(s) ListSIN Y.M. Leo, HO Suk-Ching, SO L.M. Stella
Journal nameJournal of Current Issues and Research in Advertising
Year2000
Volume Number2
Issue Number12
Place of PublicationUnited States of America, USA
Pages53
ISSN1064-1734
LanguagesEnglish-United Kingdom
KeywordsADVERTISING IN CHINA ; CONTERT ANALYSIS ; REVIEW

Last updated on 2018-22-01 at 23:48