You process content and I process context: Cross-platform divergence of retweetability between Twitter and Weibo
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AbstractThis article examines the cross-platform divergence between Twitter and Sina Weibo in users’ retweeting behaviors. With a heuristic-analytic information-processing model of retweeting proposed on the basis of dual-process theory, this study rationalizes the cross-platform comparison by introducing user-centered cross-cultural cognitive differences. Results show that when making decisions about whether to retweet a post, users on Twitter are more likely to use an analytic strategy based on information processing of content factors compared to users on Weibo, who are more likely to adopt a heuristic strategy based on information processing of contextual factors.
All Author(s) ListWang Xiao
Journal nameTidsskrift for Medier, Erkendelse og Formidling = Journal of Media, Cognition and Communication
Volume Number4
Issue Number2
Place of PublicationCopenhagen, Denmark
Pages5 - 30
LanguagesEnglish-United States
KeywordsMicroblogging, Twitter, Weibo, retweetability, heuristic-analytic information processing

Last updated on 2021-03-03 at 15:56