Discursive Construction of a Glocalized Chinese Identity on the Official Tourism Website of China
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AbstractPlace is a critical consideration to tourism experiences. This study is mainly concerned with the central role that place characteristics play in the construction of a glocalized Chinese identity during online tourism discursive practices. Under the theoretical lens of mediated discourse analysis, this paper first explores the intricate ways in which Chinese identity is mediated discursively from a global perspective, and then clarifies the local aspect of China as an independent country with its own language, culture, cuisine, etc., as distinct from the western world. Rather than taking the binary view of
Global-Local, what this paper suggests is a Glocal reading and construction of Chinese culture whose place identities are constantly being reinforced through both the global writing of China, and the Chinese representations of the world,
with the local and the global constituting one another in dynamic tension.
All Author(s) ListXIAO Rong
Name of Conference6th International Conference on Language, Medias and Culture - ICLMC 2017
Start Date of Conference25/03/2017
End Date of Conference27/03/2017
Place of ConferenceKyoto
Country/Region of ConferenceJapan
LanguagesEnglish-United Kingdom

Last updated on 2018-20-01 at 18:58