Sex role stereotypes on children's TV in Asia a content analysis of gender role portrayals in children's cartoons in Hong Kong
Publication in refereed journal
香港中文大學研究人員
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摘要This is a content analysis of 31 randomly-selected children's television cartoons in Hong Kong, where all such programs are imported from foreign countries. No such programs are produced in Hong Kong. The study analyzes personality and appearance attributes of 277 cartoon characters. As expected, male characters outnumbered female characters by a ratio of 2:1; however, contrary to expectations, female characters enjoyed far greater representation in cartoons produced in Japan than they did in cartoons produced in the U.S. and Great Britain. On other measures, characters tended to conform to hypothesized gender-related stereotypes, with males being more aggressive, rough, sloppy, and strong, and females being more beautiful andfeminine. © 1995, Taylor & Francis Group, LLC. All rights reserved.
著者Chu D.
期刊名稱Communication Research Reports
出版年份1995
月份9
日期1
卷號12
期次2
出版社Routledge
出版地United Kingdom
頁次206 - 219
國際標準期刊號0882-4096
語言英式英語
