Beer preference and country of origin in hong kong
Publication in refereed journal

香港中文大學研究人員
替代計量分析
.

其它資訊
摘要Successful exporting to East Asian markets requires a good understanding of how consumers view products from various countries. But the country-of-origin effect islikely to differ among different segments in any country. The study reported here shows that, for beer, people in different occuptational categories in Hong Kong use coutnry-of-origin information differenty. Some consumers believe it has a major impact on product quality, and thus should be importantin the product choice criteria. These people think imports provide the highest quality. Others think country-of-origin is not so important, and do not consider it much inchoosing beer. They are much more likely tothink Hong Kong or Chinese beer is just as good as imports. © 1994 Taylor & Francis Group, LLC.
著者Speece M.W.
期刊名稱Journal of Food Products Marketing
出版年份1994
月份9
日期20
卷號2
期次2
出版社Haworth Press Inc.
出版地United States
頁次43 - 64
國際標準期刊號1045-4446
語言英式英語

上次更新時間 2020-12-08 於 00:29