Research on advertising in mainland China: A review and assessment
Publication in refereed journal

替代計量分析
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其它資訊
摘要Examines the recent research on advertising in mainland China over the 1979-1998 period. Suggests that findings show a sustained effort in academic research/publications on advertising in China is in the early stage of its development and whilst many areas have been researched, there are many more yet to be touched. Concludes that the research is seldom based on established theoretical or conceptual framework and the research methods and types of analysis used have not been very advanced when compared to general advertising research. © 2000, MCB UP Limited
著者Sin L.Y.M., ho S.-C., so S.L.M.
期刊名稱ASIA PACIFIC JOURNAL OF MARKETING AND LOGISTICS
出版年份2000
月份3
日期1
卷號12
期次1
出版社Emerald Group Publishing Ltd.
出版地United Kingdom
頁次37 - 65
國際標準期刊號1758-4248
語言英式英語
關鍵詞Advertising, China, Research

上次更新時間 2020-12-08 於 23:13